Please take a look at the photograph. At a glance, you get what it's about. This exhibit shows you how audio-visual equipment connected by the "VIERA Link" have become significantly more energy efficient in comparison to models from 2-3 years ago. As you can see, power consumption is almost halved, and the difference in the power consumption is convincing enough. Moreover, since these audio-visual equipment are connected with the "VIERA Link" you can turn them all off just by turning the TV off with the remote. The staff explained that the "VIERA Link" has become even more eco conscious. But let me tell you more about that later on.

Panasonic also makes efforts to help protect the global environment through its manufacturing. Plasma panels are completely free of lead as well as other harmful substances and are also in compliance with stringent environmental standards in Europe, the Restriction of Harmful Substances (ROHS). Moreover, the old products are recycled into new products. For example, the cabinets from the old cathode ray TVs are made into pellets, and then used again to make cabinets for flat screen TVs.

So as you can see, Panasonic helps contribute to the protection of the global environment both when products are in use, and when they are thrown away. I wonder what the visitors at the CES thought about Panasonic's commitment to the environment.

Please look at the sign above the exhibit. Can you see that the letters "e," "c," and "o" in the word, "Technology" is in green? It's quite ingenious to include "eco" within technology.

As you can see in the photograph old TVs are disassembled into different parts, which are used as materials for creating new products.